Bernadette McClelland - THE STORY STRATEGIST % SALES LEADERSHIP SPEAKER

Author name: Bernadette McClelland

What Was The REAL Story That Connected Total Strangers?

What was the last story that connected you with a stranger? How do you know you connected? I love the meaning that Donna Pisacano Brown gave to connection. She wrote, Human connection is an energy exchange between people who are paying attention to each other. And when they do they are able to deepen connection, inspire change, […]

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How I Recently Unleashed My StorySelling Genius and How You Can Unleash Yours

I was listening to a CD a few years back that a friend loaned me – it was Anthony Robbins speaking on success, way before he brought me on to be is APAC coach. And I still remember to this day, the words that stuck with me. In his booming, scratchy voice, he said… “Success without fulfillment is

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The Real Reasons Why We Need To Stop Thinking LESS IS MORE

Less is Less…. It’s a mathematical fact! My husband, Tim and I recently moved from Australia to live in the USA (6 weeks ago to be exact) and the process was lessening… 💸 We sold all those bits and pieces that sit around in the garage and in cupboards that you don’t realise you have duplicates

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Ode to The Salespeople Customers Can’t Wait To Meet…

Ode to The Salespeople Customers Can’t Wait To Meet… Salespeople – It doesn’t worry me that your sales process is not perfect so long as you help me think differently, help me be better at what I do. Do that and you will be adding value to my role – anything else and you are like

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Excuse me, you have spinach in your teeth…

Ever wondered why some people can’t bring themselves to call it as it is – tell you that you have spinach in your teeth, loo paper on your shoe or god forbid that your fly is undone…? I recently wrote a post that pushed the boundary of political correctness, although my intention was a positive

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Ways to ‘Lift Your Lid’ And Communicate with the ‘C’ Level

We all have lids. We all have lids that limit our growth and that close us off to success. Once we lift those lids we flourish, and so do those around us. Most salespeople find when it comes to speaking to the ‘C Level’, they begin to run out of conviction and confidence and fail

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Why it should never have been called ‘The Challenger Sale’

Let me preface this post by saying I have generously highlighted a stack of passages in the book The Challenger Sale – Taking Control of The Sales Conversation [Matthew Dixon, Brent Adamson] because they resonated with the coach/mentor part of what I do. I have also had many years of SPIN training [Neil Rackham] both

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7 Lessons the USA Taught Me About Posting A+ Results

It was a crazy bucket list trip designed to simply do different things. You know, stretch the imagination and show our kids you’re never too old to dream big, push your boundaries and then execute, no matter how sore your muscles might end up becoming. But like anything in life, nothing is ever so basic

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The Ultimate Sales Guy – How Do You Compare?

Modern day master salespeople, like masters in any discipline, think differently than the masses.  They are in tune with the idea of serving others, from the word go, instead of serving themselves first. They don’t operate within the horse trading mentality of ‘give me what I need and I will give you what you need’.

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3 Things I Learnt By Being Tony Robbins’ Coach!

Now it’s important I say one thing here: I was Tony Robbins peak performance coach for Asia Pacific for a three year period coaching his clients across 12 countries – I did not coach Tony himself! You could say I crossed to the dark side for a few years, worked with the guy who is known

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