Books by Bernadette McClelland

Leaders are readers

Practical frameworks for modern B2B selling and leadership.

New book · Launching October 14, 2026

Sales ≠ Revenue: The Five Leadership Decisions That Do

Most businesses don’t have a sales problem. They have a decision problem.

The difficult conversation nobody had. The assumption nobody challenged. The forecast everyone knew wasn’t real. These don’t show up as leadership failures. They show up in the pipeline.

Sales ≠ Revenue maps the five decisions that separate leaders whose revenue follows them from leaders who are forever chasing it. For the experienced leader who knows the next level won’t come from working harder, but from deciding differently, and for the aspiring leader with a world of new decisions in front of them.

Revenue follows the leader.

★★★★★

“Too many books on revenue focus on pipeline mechanics. McClelland reminds us that leadership decisions are the system behind those results. Sales ≠ Revenue offers a compelling framework for leaders who want to build more predictable growth by changing how they think before they change what they do.”

Mark Roberge
Founding CRO, HubSpot · Senior Lecturer, Harvard Business School · Author of The Science of Scaling

★★★★★

“Sales ≠ Revenue offers a fresh perspective that will challenge any leader’s thinking, and deliver results. By following the strategies and five decisions in this book, you’ll discover what’s really possible in our rapidly changing business environment, and enjoy your leadership role so much more.”

Jill Konrath
Author of Selling to Big Companies, SNAP Selling, Agile Selling, More Sales-Less Time and Pivotal Moments

Previous works

Shift and Disrupt

Stop selling widgets. Start selling wisdom.

A playbook for meeting buyers where they are, using mental models, neurolinguistics and strategic storytelling to accelerate pipeline conversions.

★★★★★

“Successful sales is about creating compelling narratives that motivate buyer to make a change. Bernadette shows you the elements and frameworks of narrative so you can grow your business.”

David Meerman Scott
Marketing Strategist and Author of The New Rules of Marketing and PR

The Art of Commercial Conversations

Drive revenue. Increase margin. Sell a difference.

Practical strategies for driving revenue and building trust through the nine-step formula for Conscious Selling.

★★★★★

“It’s time for a new breed of seller who inspires clients to change. Get this book to discover how to become an invaluable, irresistible resource and at the same time close more profitable sales.”

Jill Konrath
Sales Expert, Bestselling author of SNAP Selling and Agile Selling

The First Sale Is Always to Yourself

Five keys to commercial confidence.

Five keys to building the commercial confidence and self-belief that drive sales leadership success.

★★★★★

“The key element in successful and effective sales is avoiding the common (and uncommon) mistakes which can severely restrict the potential of a salesperson. This book is packed with advice with easy to read sales ideas, practical and proven strategies to take applied immediately to enhance your sales approach. Bernadette has captured fresh insights into how the successful salesperson ticks and offers fresh insights that will dramatically enhance your sales approach…and results. Don’t just read this book, use it!”

Graeme Orr
CEO, Australian Sales and Marketing Institute

When You Are Going Through Hell, Keep On Going

Co-authored with Tim McClelland.

Five keys to creating commercial abundance and certainty through life’s hardest chapters.

★★★★★

“When you’re “Going Through Hell” you have two options. #1. Sit there and enjoy the heat, #2. Grab a copy of Bernadette’s remarkable book and get the hell out of there. I strongly recommend option #2. It’s fire proof.”