Bernadette McClelland - THE STORY STRATEGIST % SALES LEADERSHIP SPEAKER
How Well Do You Grab Hold of BOTH Types of Courage?

How Well Do You Grab Hold of BOTH Types of Courage?

For us to do anything new, scary, brave, or different, we often use the word “Courage.”

Courage stems from the word ‘cor,’ which means ‘heart,’ and if you go back far enough, it actually means ‘the seat of feelings’ and often symbolised by the lion as we all know so well .

We’ve also heard all the expressions:

❤️ To have the courage of your convictions= to act on your beliefs despite danger or disapproval.

❤️ To pluck up the courage= to make an effort to do something that frightens you.

❤️ To grab courage in both hands = to do something that frightens you.

Whilst there are a lot of different ways that we use the term Courage, the fact of the matter is:

Courage is More Than Being Brave

Courage is also one of the four cardinal virtues laid down by the Ancient Greek philosophers Aristotle and Plato, all those years ago (along with Wisdom, Justice, and Moderation). These virtues are qualities that ensure people show up as their best selves and are often found in those who treat others well.

Let me explain why knowing these differences is important for all of us today:

Courage as a Virtue:

A couple of years ago, I was treated pretty averagely by an event organizer at a large sales conference I spoke at, despite doing a great job on stage and in the pre-event marketing. After the fact, and knowing that standing up for myself would mean I would more than likely never be asked back again, I gave my decision some thought and chose to speak truth to power. In doing so, my decision was not impulse-based; it was values-based and I not only defended those values, but also my value.

This experience was yet another reminder to me that Courage is not only about being brave and doing things like walking the Camino solo or moving to live on the other side of the world, but Courage for me in that moment was also about maintaining integrity and self-respect and standing up for my principles, even when it was difficult, came with personal sacrifice or even criticism.

Sometimes, you, too, might know something isn’t right, but you’re scared to speak up. You might feel intimidated, worry about crossing a line, or be concerned about what others think. But when you choose Courage, you empower yourself to act with integrity and stand by your values. And when you do, it helps you stay true to yourself and will contribute and promote a fairer and more just and dare I say it, equality based, environment.

Where in your life, relationships, or career are you holding back and not being 100% true to yourself, or others, because you are not being Courageous in what really matters to you?

Courage as an Emotion:

Secondly, Courage is also experienced as one of our feelings.

It is an antidote to that other feeling that sits on our shoulder and follows us around, dressed up in so many different outfits – Fear!

This version of Courage is the one that we are all very aware of – that inner boost of bravery and determination that pushes us to take action despite that feeling of fear.

It’s when we hold hands with Courage and say to Fear, ‘Hey, sit it out for the next 5 minutes and I’ll come back to you when I’m done!’

It’s that emotional aspect of Courage that helps us to overcome hesitation and face difficult, or even uncomfortable, situations head-on.

This is the feeling that helps us get on that stage to speak, pick up that phone to make the call, or walk into that interview, amongst a million other experiences where we may be uncertain about the outcome or risk not knowing what the result may be.

And that’s OK!

But here’s the thing –

Because Courage is also an emotion…

➡️ and emotions dictate our behaviours…

➡️ and behaviours lead to results…

➡️ and many businesses, leaders, teams, and sellers are not achieving their desired results today for many reasons,

let me ask you a question….

➡️ what percentage of those results are not being achieved because individuals are not able to change their internal stories and leaders are not able to address their team’s internal stories aka emotions?

And should leaders even have to address them?

This raises important questions about the role of emotional intelligence in leadership as well as coaching skills beyond ‘deal coaching’.

Courage in Deliberate Disruption

That’s why I believe that Courage is a key part of deliberately disrupting the way we think, feel, and act and needs to be addressed – to shift behaviour, to achieve results.

Because if we don’t, we stay stuck in old patterns that stop us from growing and innovating [ourselves!].

Deliberate disruption requires us to challenge not just where we are today, but who we are today, and then make bold choices that align with our convictions – what we know in our gut to be right, true and important to move toward.

When we can truly understand and practice Courage, only then can we empower ourselves to make deliberate choices that reflect our true values and lead to meaningful change. And this is essential not only in personal development but also in leadership and business.

Most importantly,

…when we can embrace Courage as both a virtue and an emotion, we become better individuals living better lives and we become better leaders running better businesses.

And who doesn’t want that?

As Always,

Be Brave, Bold, and Brilliantly Courageous!

Bernadette McClelland

I bring an extremely powerful and relevant message to the front of the room or to the wider market with my keynotes – ‘The Courage of Conviction and Deliberate Disruption’.

Because if you are not disrupting yourself in the way you think, feel and act – then something or someone else will!

My message is designed for business owners, leaders and salespeople to embrace the courage of their convictions so they can step out, with deliberation, and lead with impact, overcome uncertainty, align brand messages and win more business in a volatile and uncertain economy.

Message me to speak at your next sales meeting or Association meeting.

Visit my speaker site BernadetteMcClelland.com

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SALES KICK OFF | CONFERENCE SPEAKER

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