Calibrate Clients

Calibration involves measuring the relation between the output and the value of the input. Coming from the printing industry, the need to calibrate the hardware and software was crucial for quality results.

The same is with our customers. We need to always ensure that the communication, information and relationship is calibrated so that we are all aligned.

The typical way we do this is to use a logical, left brain process through things such as plans of action, flow charts of processes, models showing hard results or spreadsheets outlining TCO. Whatever it is, the process is typically mechanical, linear and within our control or comfort zone.

There is a less obvious way of calibrating a client, however, which tends to be avoided. When we sense something is wrong, usually after the logical avenues have been exhausted,and because we can’t put our finger on it, we ignore it!

In order to calibrate at this level, it’s a matter of having the courage to address the elephant in the room. The deflection, stall or uncomfortable feeling is more than likely either politically or emotionally based.

There are five stages to consider when faced with a situation where your gut tells you something is not quite right but you just don’t know what to say:

Remember this by the ROPES rule:

  • Recognise the fact that something is not quite right and identify the trigger
  • Own up to yourself that you are going to raise the issue
  • Pre-frame the issue by taking complete responsibility for raising it, even if you may be off the beaten track
  • Explain what you believe the issue to be and why
  • Sit silently for a response

You will then move forward faster.

How many opportunities have you sabotaged by not calibrating your customer?

Be Bold, Brave and Brilliant

Keynote Speaker - Bernadette McClelland - High Content Speaker on Beyond Resilience! For sales teams, leaders and businesses




Bernadette McClelland is a Keynote Speaker whose message for businesses, sales teams and associations is based on mastering 'absolute certainty in an environment of absolute uncertainty'.

Her signature keynote 'ABSOLUTE CERTAINTY - FINDING YOUR BRAVE' is ideal for those environments looking for fearless leadership, shorter sales cycles and higher performance.

Her business, 3 Red Folders is a sales force development company headquartered in Melbourne, Australia designed to create sales centric cultures through sales strategy, process and psychology.

She is an award winning speaker, coach and author having proudly coached Harvard MBA students on their sales enablement curriculum, been the Master Asia Pacific coach for Anthony Robbins across twelve countries, authored five books on leadership and sales transformation, won a coveted Telstra award for Business Excellence, recognised as one of the Top 35 Most Influential Women In Sales globally and continually shares her ideas around behaviour, the brain and business growth on stages in the UK, Europe, Thailand, India, NZ, Australia and North America.

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