by Bernadette McClelland | KeyNote Speaker, Sales Leadership, Sales Psychology, Think Different
Calibrate Clients Calibration involves measuring the relation between the output and the value of the input. Coming from the printing industry, the need to calibrate the hardware and software was crucial for quality results. The same is with our customers. We need to...
by Bernadette McClelland | KeyNote Speaker, Sales Leadership, Sales Psychology
Beyond Value Add… OK, what’s the one thing you do, excuse the cliche, to ‘Add Value’ or ‘Create Value’? It is such an overused phrase these days and almost had it’s day, don’t you think? However, to be fair, it does have...
by Bernadette McClelland | KeyNote Speaker, Sales Leadership, Sales Psychology
Salespeople And SEX! And now for a little something to lighten up the responsibilty of achieving end of year sales targets… What do 21st century, professional B2B salespeople have in common with the oldest profession in the world? The answer is … more than...
by Bernadette McClelland | KeyNote Speaker, Sales Leadership, Sales Psychology
The Sales Flavoured Hero’s Journey All of us – whether we are in the top echelon of corporate, manage a business unit or sell within a business, all of us, without exception, are on our own Hero’s Journey as we become genuine trusted advisors. The...
by Bernadette McClelland | KeyNote Speaker, Sales Leadership, Sales Psychology
Do You Have the Weight of Your Words on Your Shoulder? Some words are plain heavy and other words are literally light. All words have poundage especially when you become aware that the words you use are what you will, in reality, experience. Sound a bit ‘out...