Personal Branding Archives

What Do We Really Work For?

by Bernadette McClelland | #AussieSpeaker, Personal Branding, Sales Leadership

When times get tough as they no doubt will, and we put so much stress on ourselves, Then think of the people who matter the most And for a moment put that stress on the shelf. For it’s the ‘stuff’ that we think people worry about, The cars, the toys...

The One Behaviour Salespeople And Sales Leaders Need To Stop Hiding From…

by Bernadette McClelland | #playBIGGER, Accountability, Personal Branding, Personal Success, Sales Psychology

OK, I won’t make you read to the end here so comes an early spoiler alert! For Salespeople, that behaviour is Responsibility, and to complete the equation, for the Sales Manager it is Accountability. Both in equal doses! What if I was to tell you the difference...

Crikey, I Shipped It!

by Bernadette McClelland | Personal Branding, Personal Success, Sales Psychology, Think Different

I have always said to my kids, ‘behave yourself because you never know who’s watching’. Like all kids, without fail, they to their mum (she says tongue in cheek!) But the point I am making is you never know who is watching you. Not from a creepy, stalking way, but...

Put On Your Game Face and Talk Sporty To Me

by Bernadette McClelland | Conscious Selling, Personal Branding, Sales Leadership, Sales Psychology, Women In B2B Sales

If you’re wondering… then, yes, this is me getting my game face on and yes, I am wearing an authentic Super Bowl ring. My friend Jen Mueller is the sideline radio reporter for the Super Bowl Champion Seattle Seahawks, part of the Seattle Mariners...

The ONLY Credential Necessary Today…For ANY Woman Who Sells!

by Bernadette McClelland | Personal Branding, Personal Success, Sales Leadership, Speaking, Women In B2B Sales

#IWD2017 #BeBoldForChange It was a privilege to be asked to share my thoughts on women in sales roles in this years International Women’s Day edition of Top Sales World Magazine, gracing the pages with some wonderful colleagues such as Tiffani Bova and Jill...

How To Nail The Slow Sale, Fast!

by Bernadette McClelland | Personal Branding, Sales Leadership, Think Different, Winning Business

‘Will you slow down – you’re like bloody bull in a china shop’ he would yell at me as I sped through the hallway, flew past him on his favourite chair in the lounge and skidded around into the kitchen. If I heard it once, I heard it a hundred times – ‘Does...