Bernadette McClelland - THE STORY STRATEGIST % SALES LEADERSHIP SPEAKER

Sales Psychology

Ode to The Salespeople Customers Can’t Wait To Meet…

Ode to The Salespeople Customers Can’t Wait To Meet… Salespeople – It doesn’t worry me that your sales process is not perfect so long as you help me think differently, help me be better at what I do. Do that and you will be adding value to my role – anything else and you are like […]

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7 Lessons the USA Taught Me About Posting A+ Results

It was a crazy bucket list trip designed to simply do different things. You know, stretch the imagination and show our kids you’re never too old to dream big, push your boundaries and then execute, no matter how sore your muscles might end up becoming. But like anything in life, nothing is ever so basic

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The Ultimate Sales Guy – How Do You Compare?

Modern day master salespeople, like masters in any discipline, think differently than the masses.  They are in tune with the idea of serving others, from the word go, instead of serving themselves first. They don’t operate within the horse trading mentality of ‘give me what I need and I will give you what you need’.

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3 Things I Learnt By Being Tony Robbins’ Coach!

Now it’s important I say one thing here: I was Tony Robbins peak performance coach for Asia Pacific for a three year period coaching his clients across 12 countries – I did not coach Tony himself! You could say I crossed to the dark side for a few years, worked with the guy who is known

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Why Coffee Is SO Not For Closers!

Once upon a time, two salespeople of Irish decent, met at an Irish cafe on the north side of Sydney, shared a cup of coffee and…  Collaborated! Spending time with Cian McLoughlin, who has recently written, published and launched his new book ‘The Rebirth of the Salesman’, was enlightening to say the least and of course, it

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#IWD2015 A Love Story, An Entrepreneurial Journey and A Grateful Legacy

When I received an email from LinkedIn to ask me to write about a woman I admired for International Women’s Day 2015 ( #IWD2015 ), my mind went to the obvious women, the ones who have achieved greatness in a celebrity fashion. For me, Ita Buttrose from Australia probably came to mind because I have

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Let’s Do A Deal….

I don’t shop at Hugo Boss. But my 22 year old son, who has just landed his first B2B account management role, as of this weekend, now does! Still happy to take Mum with him, we stroll through one of the major department stores to check out their choice of suits. We have no idea

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How To Win On The Front Line Using Strategy, Sun Tzu and Sales Readiness

Not much differentiates one company from another these days – in fact, not a lot separates products, but we all know that the differentiating factor lies in the individual salesperson, their leadership and the strategies employed to gain the high ground. We also know there is a cost to preparedness as well as a cost

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Is Who You See Who I See?

I’ve grappled with some people’s styles over the years and people have probably grappled with mine as well. It’s human nature. Outside of the fact that we have many profiling tools, there are some behaviours that many of us notice – either online or in person – where we wonder if there is something wrong

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Wanna get lucky? Wanna make more sales in less time? Then I seriously want you to meet someone….

If you want to get lucky in your sales career, then I seriously want you to meet someone. Jill Konrath. Many in the sales world know of Jill through her writings, the series of books she has written and her desire to help those around her. What many don’t know is the type of person she

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