Do You Have the Weight of Your Words on Your Shoulder?

Some words are plain heavy and other words are literally light. All words have poundage especially when you become aware that the words you use are what you will, in reality, experience.

Sound a bit ‘out there?’. Not really.

For example, if you were to continually refer to yourself, let’s say for argument’s sake, as desperate – “I’m desperate to get some business”, then you will experience ‘desperate to get business’ – you will actually DO that emotion. It will come with its own kit bag of physiological appearances, tonal distinctions, focus and of course language and meaning.

This also relates to what label you put on yourself because what you label yourself you will experience. Considering salespeople must innovate and market themselves consistently, it begs the question of ‘what label are you marketing?’

If you label yourself as ‘just a salesperson’ then you experience being just that, and whatever is in the kit bag that label comes with? If, however, you label yourself as ‘a trusted advisor’ then you experience that too, with all the trimmings that label brings.

Humour me for a minute…

Stand up and share with someone that you are a salesperson and that what you do is {fill in the blank}…

Now stand up and share with someone that you are a trusted advisor and that what your role entails there is {fill in the blank}…

You may subsititute my words for your words but the bottom line is – you will experience a different emotion with the use of a different word.

Imagine, how by changing certain words in your vocabulary, you might just change a heap of heavy experiences into light ones, disempowering situations to empowering ones and a state of being ‘desperate to get some business’ to ‘grateful for the opportunity to help a business’.

Be Bold, Brave and Brilliant

Keynote Speaker - Bernadette McClelland - High Content Speaker on Beyond Resilience! For sales teams, leaders and businesses




Bernadette McClelland is a Keynote Speaker whose message for businesses, sales teams and associations is based on mastering 'absolute certainty in an environment of absolute uncertainty'.

Her signature keynote 'ABSOLUTE CERTAINTY - FINDING YOUR BRAVE' is ideal for those environments looking for fearless leadership, shorter sales cycles and higher performance.

Her business, 3 Red Folders is a sales force development company headquartered in Melbourne, Australia designed to create sales centric cultures through sales strategy, process and psychology.

She is an award winning speaker, coach and author having proudly coached Harvard MBA students on their sales enablement curriculum, been the Master Asia Pacific coach for Anthony Robbins across twelve countries, authored five books on leadership and sales transformation, won a coveted Telstra award for Business Excellence, recognised as one of the Top 35 Most Influential Women In Sales globally and continually shares her ideas around behaviour, the brain and business growth on stages in the UK, Europe, Thailand, India, NZ, Australia and North America.

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