Bernadette McClelland’s key concept of  ‘THE STORIES BEHIND THE STORIES’ resonate perfectly with the themes of Sales Success, Business Storytelling, Inspired Leadership, Motivation, Resilience and Change and will most certainly amplify human potential and create greater commercial opportunities.  It is especially relevant for the following audiences:

• Corporate Sales and Marketing Teams wanting to shift perspectives on selling, recalibrate responsibilities and unlock old behaviours to guarantee an increase in top line revenue and bottom line profits.
• Associations wanting members to be progressive and think differently in an economy that is so volatile, uncertain, complex and ambiguous.
• Franchise Groups who want their Franchisees to build revenue, stand on their own two feet and strengthen their brand by strategically leveraging their stories around self, selling and systems.