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How I unleashed my StorySelling genius article header

How I Recently Unleashed My StorySelling Genius and How You Can Unleash Yours

I was listening to a CD a few years back that a friend loaned me – it was Anthony Robbins speaking on success, way before he brought me on to be is APAC coach.

And I still remember to this day, the words that stuck with me. In his booming, scratchy voice, he said…

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“Success without fulfillment is the ultimate failure”

It stuck with me because I had been super guilty of focussing over the years, on success, and usually for the benefit of others by putting way too much weight on their perceived expectations. Expectations being the ultimate word here.

Expectations, in my opinion can lead to the ultimate failure.

And of course, this is never the path to being truly happy.

To be truly happy, or fulfilled, is doing what brings YOU joy.

And with stress, toxic environments and even a lack of clarity around career roles, we need to find what makes us happy and then decide to do something about it.

And in my opinion, when we are focussed only on achieving, we tend to emotionally ‘hang on’ to what we do, or who we show up as, for that little bit tooooo long.

Whether that be,

🔔 A job🔔 A positon🔔 A relationship🔔 A location🔔 A beliefHanging on prevents growth and happiness.And we only hang on because it is a well-worn mental model, so familiar and ingrained in expectations and usually not a deliberate choice based on what we really want but potentially underpinned by views on what constitutes some kind of failure.As the great strategist, Peter Senge said: ‘People don’t resist change. They resist being changed’But in my opinion:

fulfilment comes from self expansion.

And self expansion means embracing something new and different – even when it is a break from what people expect of you and especially doing something that makes you come alive.

We’ve all thought or said or heard, ‘she’s changed!’ or ‘he’s not who he used to be’ or ‘what are they doing now’.

Personally, not only have I upped and moved to the other side of the world as part of my ‘adventure of life’ … but also because I wanted to tap into something that brings me more joy from a business perspective, over and above consultative sales training.

Keynote Speaking and Deliberate Disruption.

My belief is that StorySelling is a crucial component of a successful Commercial Conversation and a skill that is definitely missing in business today.

I hand on heart believe that!

Especially within sales teams and with corporate leadership.

And because being a storyteller falls into my zone of joy and genius, I asked myself,

‘How can I be an even better resource to businesses in the USA and help their sales teams shift their buyer’s indecision, master influence, and build massive trust through a story-powered selling approach.’

Become a business partner of Anecdote, 
THE WORLD’S LARGEST BUSINESS/SALES STORYTELLING COMPANY

Stay Bold, Brave and Brilliant!
Bernadette McClelland
As a trusted sales leadership keynote speaker and creator of The Revenue Leader of Influence™ model, Bernadette helps high-performing sales teams, VPs, and revenue leaders lead decisively — especially in fast-paced, high-pressure environments like sales kickoffs, leadership summits, and global conferences.

I’m Bernadette – founder of the Decision-Led Revenue™ Operating System and The Revenue Leader of Influence™, where I work with CEOs and sales leaders to build a sales team they can rely on to think, make the call, tell the truth about pipeline and own the result.

If any of this resonated – or if you’re staring at a revenue problem that feels like it should have been solved by now – I’d love a conversation.

BOOK A NO-OBLIGATION 20-MINUTE CALL

And if you’d rather join the discussion, you can also join me on Substack. That’s where the Revenue Leader of Influence community is starting to have these conversations in real time.

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