Sales is not just about selling an idea, a product or a service. It is SO MUCH more than that.

The biggest factor that prevents salespeople achieving their targets or overachieving them is, {drumroll, because you probably already know the answer}….themselves.  Not a lack of closing skills, not having difficulty overcoming objections, not getting the right words and the right script, but themselves.

More specifically, the meaning they put ON their role and the level of self respect they have IN their role. Not all salespeople, granted… but in my  experience in coaching, training and facilitating teams globally, MOST salespeople.

To lift the level of respect, relevance and results for anybody, is by helping people change the way they think about themselves and, by default, their role and responsibilities. That is the only way that change can begin to happen and momentum is created. That’s where the rubber hits the road and that’s what I’m proud to say I help people do very well.

Bernadette McClelland – Cleaning Up A Dirty Word from Bernadette McClelland on Vimeo.

I was fortunate to speak at Melbourne’s ‘Slow School of Business‘ and capture one of my messages that I believed makes a difference in the ever shifting world of business.

Aptly called,

‘Cleaning Up A Dirty Word’


it’s about giving the underdog a bit of a break. Especially the one who sells.

I’d love you to let me know your thoughts and more than happy to discuss working with you around this concept or creating change within your business.

So, grab a drink, lean back, put your feet up if you like – just don’t get too comfy. It’s not quite 5.5 minutes, but it’s me packing a powerful, provocative and poignant punch 🙂

Be Bold, Brave and Brilliant

Bernadette McClelland is CEO of 3 Red Folders – a modern day saleswoman and keynote speaker on business growth, personal leadership and sales performance.

BIO: Business environments wanting to increase their revenue and profits, and differentiate themselves in a competitive market, ask for Bernadette McClelland because of her thought leadership on sales performance, her ideas on thinking beyond resilience and her fresh perspectives surrounding personal leadership skills — all designed to master the outcomes that matter.

Bernadette has proudly coached Harvard MBA students on their sales enablement curriculum, been the Master Asia Pacific coach for Anthony Robbins across twelve countries, authored five books on leadership and sales transformation, won a coveted Telstra award for Business Excellence, and continually shares her ideas around behaviour, the brain and business growth on stages in the UK, Europe, Thailand, India, NZ, Australia and North America.

Believing that sales performance is a leadership issue, you will also find her heading Melbourne’s human potential based sales performance consultancy, 3 Red Folders, as she navigates lead generation, message to market and digs deep into sales process activities with her clients in the mid-tier sector as well as founding ‘Women Who Sell’, an initiative designed to bring more women up to speed in their sales success.

Book your Conference or Sales Kick Off Meeting today!

Bernadette McClelland Call Me NOW