I’ve grappled with some people’s styles over the years and people have probably grappled with mine as well. It’s human nature. Outside of the fact that we have many profiling tools, there are some behaviours that many of us notice – either online or in person – where we wonder if there is something wrong with the way we see people, if there might be something amiss with ourselves, or if there really is justification in the names we mutter under our breath about the way some people show up.

Friend or Foe? The Fickle Five

  1. We will more than likely come across people that appear to have zero emotions in them when we are talking to them about something that matters to us, that we just can’t connect with. Where there will be zero expression on their face, where we might hear crickets when we ask a question, where they give us nothing or almost shrug their shoulders and say ‘oh well!’, or ‘whatever!’.
  1. Then there’s that person who seems to doubt us at every turn. You can read it in their body language, their words and their expressions and usually you find yourself on the back foot and in a bubble of pessimism. It’s where you might find yourself digging deep for proof statements, or having to state what you think is the ‘bloody obvious’, or having to regurgitate information you thought had already been taken on board in order to justify yourself and defend your thinking.
  1. What else we might come across is the person who judges, who passes on to us their opinion whether they have been asked for it or not, and their opinion might be irrelevant, it might negate what you think or it might be so supportive it’s almost as though they believe they thought the whole thing up themselves.
  1. And what about the person who takes their time with decisions, questions everything to the point of annoyance, is really cautious about that next step and brings an element of doubt and personal opinion to the conversation to the point that we feel like giving up because it seems too hard?
  1. And finally the most emotionally invested person of all – the one WE tend not to trust. The ‘yes, man’. The one who will say what they think we want to hear. The one who will suck up to us, flatter us and be so concerned about how he appears to other people. You can see inauthenticity written all over them, or found in their written word and heard in their insincere and flattering words when you are aware they are wanting to leverage you purely to position themselves.

So what are these personalities of our buyers, and potentially ourselves:

The Fickle Five

The Stoic

These people sitting opposite us who are devoid of emotion in our interaction with them because they base everything on reason. Stoicism was actually a school of philosophy founded back in the early 3rd century BC in Greece.  Emotions were viewed as irrational. It’s not that people have no emotions, they simply believe that emotions cloud the outcome and in those areas where you have no control, then why bother with emotions? ‘You’re saying I won’t get the discount if I don’t sign today? ‘Oh well, no problems. Stoics are alive and well today sitting in our decision makers chairs and definitely can’t be manipulated by emotion.  People who show stoicism are usually viewed as cold and hard, especially women in the workplace, when it really is only a situational thing.

The Skeptic

You’d be forgiven for thinking that their doubting behavior might be a case of rejecting your ideas or their tendency to pounce on anything that might resemble shifting the status quo is due to you. Skepticism is also based on reason but unlike the Stoics, they are open to possibilities that bring logic and emotion into the equation. Skeptics need to see evidence and proof and have reference points before they will buy into any new idea. The word ‘Skeptic’ comes from the Greek word skepsis, which literally means ‘examination, inquiry and consideration’. Socrates, the philosopher in Greek times stated,  “All I know is that I know nothing.” And some of our buyers today are certain of nothing and therefore need us to help them in every proof defining way, providing strong reasons for them to shift the status quo, especially if they haven’t yet experienced what we have to offer.

The Critic

We sometimes confuse a skeptic with a critic but believe it or not, we need critics. We need a professional who can make an assessment or give us their opinion whether we want it or need it so that we can look at things from different angles. ‘The word “critic” stems from the Greek word meaning “able to discern”, which in turn means a person who offers reasoned judgment or analysis, value judgment, interpretation or observation.

When we look into what a critic really is and consider the varying critics in our world today they are generally associated with professionals. Think – the arts, movies, food and fashion. What matters is our response to the critic and also the meaning we place on the word and our reaction to a critic. If everyone agreed with us, the world would not be innovative or evolve to the extent it has, so we need critics. And we need critics who are able to articulate their case in a way that is insightful. Once a personal opinion outweighs a professional one, then we enter a different realm.

The Cynic

It has been claimed that “healthy skepticism may have given way to corrosive cynicism”A cynic is not what you want to be nor who you want to be sitting opposite. They are someone who thinks the worst of someone or something and their personal point of view and values cloud the conversation. They believe people act out of self-interest, that there are ulterior motives and in the sales environment you see it with buyers who believe salespeople are only in it for their benefit – the money! A cynic’s beliefs are so ingrained and believe it or not, Cynicism was actually an ancient Greek philosophy and education system based on agreement with nature and living a simple life free from all possessions. Something completely changed because by the 19th century it had completely flipped its roots to mean a disbelief in the goodness of human motives and actions. Cynicism today can be a major mask for depression and a recent study of over 622 people published in the Neurology journal of 2014, linked ‘cynical distrust ‘with dementia. It was proven people with cynical distrust were three times more likely to develop dementia.

The Sycophantic

Lastly is the group of people who win you over with false flattery. Known as sycophants, a word that held its origins in the Greek meaning ‘false accuser’, today it retains that same meaning. However, in English, it has come to mean someone who insincerely flatters you for some kind of personal gain. They typical try to gain attention by flattering wealthy or influential people and it is so obvious to everyone else, but themselves. They agree with everything their targets say and think for their own gain, even if they don’t mean it.  We recognise it today through our vocabulary which is filled with language, phrases and words such as ‘sucking up’ or ‘brown nose’ or ‘a crawler’. To win a sycophant over is to play to their ego.

So, do you fit somewhere on that scale?

Do you know other people who fit on this scale?

Human nature is a wonderful thing because I think we all travel between different parts.

Whether you believe you are a Stoic, a Skeptic, A Critic, A Cynic or a Sycophantic – in the words of the great Greek philosopher Rene Descartes, ‘I think therefore I am’.

How do you think? Who are you? How might you be perceived?

Be Bold, Brave and Brilliant

The Science of Strategy - What Steve Jobs and I Have in Common

Bernadette McClelland is CEO of 3 Red Folders – a modern day saleswoman and keynote speaker on business growth, personal leadership and sales performance.

BIO: Business environments wanting to increase their revenue and profits, and differentiate themselves in a competitive market, ask for Bernadette McClelland because of her thought leadership on sales performance, her ideas on thinking beyond resilience and her fresh perspectives surrounding personal leadership skills — all designed to master the outcomes that matter.

Bernadette has proudly coached Harvard MBA students on their sales enablement curriculum, been the Master Asia Pacific coach for Anthony Robbins across twelve countries, authored five books on leadership and sales transformation, won a coveted Telstra award for Business Excellence, and continually shares her ideas around behaviour, the brain and business growth on stages in the UK, Europe, Thailand, India, NZ, Australia and North America.

Believing that sales performance is a leadership issue, you will also find her heading Melbourne’s human potential based sales performance consultancy, 3 Red Folders, as she navigates lead generation, message to market and digs deep into sales process activities with her clients in the mid-tier sector as well as founding ‘Women Who Sell’, an initiative designed to bring more women up to speed in their sales success.

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