It’s a beautiful day and I can’t see
I don’t know whether you have seen the YouTube video clip titled The Power of Words link here but it is really quite powerful and a great lesson for us in our business and personal relationships. It portrays a man begging for money with a cardboard sign that says ‘I’m blind, Please help” and a only few people toss him coins. That is, until a woman comes along and rewrites his sign causing the donations to double.
She writes ‘It’s a beautiful day and I can’t see’. She solved a problem by thinking in a lateral way and expressing the man’s message differently with colour and imagery and emotion, eliciting a totally different result. It’s about being aware of the power of words, and the realisation we can change almost anything in our world when we change our words.
If he had said “I’m blind and 20% of the world are too so help us” , then that logical, data based, analytical approach would have interested and generated a response from a few more people but not double.
On the other hand, when we choose to be devoid of creativity or story telling or innuendo in relaying our messages, then we lean toward being literal eg ‘I’m Blind. Please help.’ By being black and white, as unfair as it may seem, sometimes people think ‘who cares?’. When we are literal, we can be too specific and that can result in breaking rapport and repelling people and we influence no one.
The reason I am sharing this is because how we communicate, the lingual emphasis, the lexical approach (OK so I’m on a roll here :)) is so important to the results that matter the most to us in our day to day business life with relationships, in proposals and sales presentations, in corporate literature and commercial conversations and knowing the difference is half the battle and half the fun.
So check your vocabulary, juice it up, introduce a new word this week and most of all, make sure you have a beautiful day….
Be Bold and Brilliant!
Bernadette McClelland is an expert in B2B sales conversations that drive value and deliver million dollar results. Contact her office now on 1300 935 226 or [email protected]