“Speaker of the Morning.
She is the Complete Package”
– Renegade Speakers Bureau
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KEY TAKEAWAYS
- Tailored Strategies for Tomorrow's Challenges - In a rapidly changing world, drawing on Bernadette’s journey from bankrupt to breakthrough, the message is clear: The future belongs to those ready to disrupt their narratives, those who are proactive and not reactive. Whether that disruption is AI, restructures, digital transformation or lost revenue, if you don’t disrupt yourself, someone or something else will.
- Practical Mindset Shifts -You won’t just hear about transformation as an abstract concept – you’ll experience it through actionable mental prompts that you can immediately reference on a daily basis.
- Empowerment Through Active Participation - Going beyond storytelling, you will not not only understand the principles of deliberate disruption, you will also feel the impact - equipping and energizing yourself to become a deliberate disruptor in your own environment.
KEYNOTE TITLE: DELIBERATE DISRUPTION
MESSAGE: Ditch The STATUS QUO ~ Switch to STATUS GO!
AUDIENCE: Businesses | Leaders | Sales Teams | Associations | Franchises
The game might be the same, but the rules have changed! Deliberate Disruptors know that shifting and disrupting the way they think, feel and act is an intentional practice that develops over time.
In this inspiring and educating keynote your audience will embrace the philosophy of deliberate disruption to truly stand out as a leader in their field of expertise and achieve the results that matter the most.
As Bernadette recounts her transformative journey from bedridden, bankrupt and being at the beck and call of her Australian welfare card to eventually being recognized by the U.S. government as an ‘alien of exceptional ability in sales leadership’, gifting her a coveted green card, she shines a light on the essential qualities of wisdom, anti-fragility, and boldness.
Disrupting the status quo creates the most powerful leaders in the world…. because when they speak, they speak from the wisdom of experience.
The learnings and W.I.S.D.O.M. Principles Bernadette shares in this keynote [Wisdom. Identity. Strategy. Decision. Ownership and Mental Readiness] will reshape your direction, fully amplifying your impact and levels of fulfilment.
The outcome?
Transformed businesses, changed lives, shifted mindsets, and deeply felt experiences.
Thank you, Bernadette, for elevating our understanding of sales and connecting with us on a level that goes beyond traditional methodologies. Your presence enriched our event and left an indelible mark on all who were present.
Bernadette’s style is engaging, humorous and always filled with practical ideas, inspirational takeaways and quality collateral.
KEYNOTE TITLE: STORY DRIVEN SELLING
MESSAGE: Trade Widgets for Wisdom and Dominate Your Market
AUDIENCE: Sales Leaders | Sales Teams | Entrepreneurs
Your buyer is no longer in the Industrial Era of buying WIDGETS, they are in the Connection Era of buying WISDOM. And that means audiences must shift and disrupt the way they think and sell so that they can better shift and disrupt the way their buyer thinks and buys.
After hearing this keynote, your audience will walk away better positioned to:
- Become Their Prospects #1 Choice
- Embrace New Ways to Sell Ideas and Insights
- Navigate Change, Stand Out and Dominate Their Market
Bernadette’s 9-step StorySelling framework is based on her recently published book, ‘SHIFT and DISRUPT: Stop Selling Widgets. Start Selling Wisdom’. and will guarantee to elevate connections, deepen conversations and accelerate pipeline conversions.
KEY TAKEAWAYS
- Master the Art of Connection - Understand the paradigm shift from widget-selling to wisdom-selling. Dive deep into how today's buyer thinks and adapt your approach to resonate, becoming their 1st choice.
- Strategies for Market Dominance - Equip yourself with innovative techniques to sell ideas and insights, setting you apart in a crowded market.
- Unlock the Power of StorySelling- Distilled from Bernadette's groundbreaking book 'SHIFT and DISRUPT'. Discover how the strategy of StorySelling can transform your sales approach, foster genuine connections, enrich conversations, and turbocharge sales conversions.
THE WHY BEHIND THIS KEYNOTE SPEAKER'S PATH
Recognized as one of the Top 100 Sales Coaches by Ambition and Top 100 Sales Experts by RiseBoarders
I won’t talk about Bernadette’s great speaking skills. Those are obvious. I’ll choose to talk about how she made such an impact in me, that even 10 days past her speech I still reflect on it daily.
If you’re looking for a public speaker, they’re a dime a dozen. Bernadette’s key difference is that she REALLY cares and goes the extra mile to deliver content and advice that makes a difference.
Thanks for your work with us @ AA-ISP Portugal and also for the impact you made in my own life.
President, AA-ISP Portugal, AA-ISP
Loved, loved, loved Bernadette’s presentation as the closing speaker at the Rev It Up Sales Leadership Conference in Boston. Powerful, fresh content. Filled with real-life examples. Delivered with flair and humility. Focused on what the audience really needs.
Sales Strategist and Best Selling Author of ‘Selling To Big Companies’
Keynote Speaker Bernadette McClelland was definitely one of the best speakers at the Sales and Marketing Expo in Los Angeles. She shared her experience of how to get to the “Yes” without trying by accessing the emotional side of the customer through storytelling. Once you can access the emotions of the customer, rather than explaining by logic, you can easily sway them to them saying yes to whatever you’re selling. Be a storytelling company and sell the change and you will be successful. Thank you for an awesome presentation!
CEO, California Merchant Services