On Strategy

A huge part of advancing forward whether in your career, your business or your life …. is strategy.

Working out your next move.

But it’s not as easy as it sounds, especially if you’re going through a crappy time!

The secret, though, is to give subjectivity a rest. Allow your emotions some time out!

Work that pre-frontal cortex! Become a little more objective instead!

Look at things from all angles. Ask for help. For advice.

Tap someone else’s brain for a change to get some new ideas.

Check out the pros, cons and weigh up the in-betweens.

What if?

What next?


What the..?

Strategy is nothing more than planning.

Knowing your end goal is one thing, but knowing the few things that must have to happen to get you there is another thing.

Those CSFs, processes, game-plans, or 90 day projects. Call them whatever!

Just work out the small steps you need to take for each one of them,

And as tiny as they may seem to you at the time,

“Make your move!”

My Camera with @Tim McClelland

Be Bold, Brave and Brilliant

Bernadette McClelland is CEO of 3 Red Folders - a modern day saleswoman and keynote speaker on business growth, personal leadership and sales performance.

BIO: Business environments wanting to increase their revenue and profits, and differentiate themselves in a competitive market, ask for Bernadette McClelland because of her thought leadership on sales performance, her ideas on thinking beyond resilience and her fresh perspectives surrounding personal leadership skills — all designed to master the outcomes that matter.

She has proudly coached Harvard MBA students on their sales enablement curriculum, been the Master Asia Pacific coach for Anthony Robbins across twelve countries, authored five books on leadership and sales transformation, won a coveted Telstra award for Business Excellence, and continually shares her ideas around behaviour, the brain and business growth on stages in the UK, Europe, Thailand, India, NZ, Australia and North America.

Believing that sales performance is a leadership issue, you will also find her heading Melbourne’s human potential based sales performance consultancy, 3 Red Folders, as she navigates lead generation, message to market and digs deep into sales process activities with her clients in the mid-tier sector. .

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