On Strategy

A huge part of advancing forward whether in your career, your business or your life …. is strategy.

Working out your next move.

But it’s not as easy as it sounds, especially if you’re going through a crappy time!

The secret, though, is to give subjectivity a rest. Allow your emotions some time out!

Work that pre-frontal cortex! Become a little more objective instead!

Look at things from all angles. Ask for help. For advice.

Tap someone else’s brain for a change to get some new ideas.

Check out the pros, cons and weigh up the in-betweens.

What if?

What next?


What the..?

Strategy is nothing more than planning.

Knowing your end goal is one thing, but knowing the few things that must have to happen to get you there is another thing.

Those CSFs, processes, game-plans, or 90 day projects. Call them whatever!

Just work out the small steps you need to take for each one of them,

And as tiny as they may seem to you at the time,

“Make your move!”

My Camera with @Tim McClelland

Be Bold, Brave and Brilliant

Keynote Speaker - Bernadette McClelland - High Content Speaker on Beyond Resilience! For sales teams, leaders and businesses




Bernadette McClelland is a Keynote Speaker whose message for businesses, sales teams and associations is based on mastering 'absolute certainty in an environment of absolute uncertainty'.

Her signature keynote 'ABSOLUTE CERTAINTY - FINDING YOUR BRAVE' is ideal for those environments looking for fearless leadership, shorter sales cycles and higher performance.

Her business, 3 Red Folders is a sales force development company headquartered in Melbourne, Australia designed to create sales centric cultures through sales strategy, process and psychology.

She is an award winning speaker, coach and author having proudly coached Harvard MBA students on their sales enablement curriculum, been the Master Asia Pacific coach for Anthony Robbins across twelve countries, authored five books on leadership and sales transformation, won a coveted Telstra award for Business Excellence, recognised as one of the Top 35 Most Influential Women In Sales globally and continually shares her ideas around behaviour, the brain and business growth on stages in the UK, Europe, Thailand, India, NZ, Australia and North America.

Book your Conference or Sales Kick Off Meeting today!

Bernadette McClelland Call Me NOW