Bernadette McClelland - THE STORY STRATEGIST % SALES LEADERSHIP SPEAKER

I love a sunburnt country

And the salt lakes of Sea Lake

Where deadened tree trunks boast

Behind salt entwined fence posts

Bernadette Salt Lake

Laying home to make-believe sharks

Who were chasing make-believe men

That were hilariously placed

by a strategic comedienne

Where the street art is lit up

Not just by the glow of the moon

But the inner light of people

Inside historically done-up rooms

Where a grand old pub

Filled with music and laughter

Spills from the lace-worked verandah

Farewelling a local ever after.

Bernadette SeaLake Hotel

I love a sunburnt country

And the wheat fields of the Region

Where the horizon is ever stretching

Dotted with trees, yet no protection

Where harvesting is not just work

It’s a chosen way of life

With farmers who keep on keeping on

Potential for hope is rife

Bernadette Stubble

And once a crop’s done and dusted

It’s stubbled five o’clock shadow

Is rested for another year

Until the landscape once more turns yellow

And a piece of tin, a rusted bucket

A water tank of old

Sits aside windmills old and new

Waiting for new stories to unfold

I love a sunburnt country

And the scrublands of the Mallee

Where natures dusty palette

Plays home to the fox and rabbit

And while the wildlife burrow deep

And the ants build up their towers

Somewhere in between

Are the snakes and the mallee fowl

Bernadette Lone Grave Site

Protecting the grave of the rail worker

Strangers paying homage to the tale

With flowers or with Silence

Even unopened bottles of ale

I love a sunburnt country

And the remains of Generations Past

Where hay bales are stacked in their sky high towers

Surrounded by old headers, tractors and rusty ploughs

Where silos are transformed into vivid art

Not ever letting boring, dull or drab remain

Where Dog Lead Rd and Lovers Lane

Tell stories no one needs explain

Sea Lake Silos

Where vines replace brick

And weeds replace paths

Where windows become frames

And doors – a hollow arch

Bernadette Old Home

Where cars and homes are left to die

Stripped of their familial identity

Left to crumble in the elements

Their value lost for all eternity

I love a sunburnt country

And the beauty of the Riverina

Watching the punt rock side to side

As holiday-makers patiently wait their next ride

Slowly crossing this amazing, iconic river

We feel the drag of its metal ropes

As we’re ducked by the skiers and swimmers

and the party-going houseboats

ernadette Punt on the Murray

Not quite the Cliffs of Dover

Or the majestic Rio Grande

But when it comes to the banks of the Murray

This is classic Australian land

I love a sunburnt country

And the vineyards of the Barossa

Bernadette Vines

Where row upon row all you can see

Are the manicured lines of deep reds and green

Furrowed deep into the dirt

Dripping fruit of all colours

Soaking up a 42-degree heat

This is an Australia’s Own summer!

Holding scantily filled glasses

In palatial chateaux

We check out bouquets and tastes

As if in Provence or Bordeaux!

Bernadette Chateau Tanunda

I love a sunburnt country!

And the sweeping Adelaide plains

Where the rain shadows meet parched paddocks

And the willy-willy’s cause undue havoc

Bernadette Adelaide Hills

From the top of the Lofty Ranges

To far off Murray Bridge

The sheep now replace wheat

As they graze on this steep rocky ridge

And chimneys stand without houses

And houses stand without walls

And walls of rock replace fences

And fences become stalls.

I love this sunburnt country

Today we honour our land, its rivers

and its fruits of the vine,

The fields of wheat, the gums and the

worlds best wines

And as we enjoy being woken by roosters

while rain hits our galvanised tin roof

We acknowledge we live in the lucky land

A fact no one can dispute!

Bernadette Balaklava General Store

Be Bold, Brave and Brilliant

Bernadette McClelland is CEO of 3 Red Folders – a modern day saleswoman and keynote speaker on business growth, personal leadership and sales performance.

BIO: Business environments wanting to increase their revenue and profits, and differentiate themselves in a competitive market, ask for Bernadette McClelland because of her thought leadership on sales performance, her ideas on thinking beyond resilience and her fresh perspectives surrounding personal leadership skills — all designed to master the outcomes that matter.

Bernadette has proudly coached Harvard MBA students on their sales enablement curriculum, been the Master Asia Pacific coach for Anthony Robbins across twelve countries, authored five books on leadership and sales transformation, won a coveted Telstra award for Business Excellence, and continually shares her ideas around behaviour, the brain and business growth on stages in the UK, Europe, Thailand, India, NZ, Australia and North America.

Believing that sales performance is a leadership issue, you will also find her heading Melbourne’s human potential based sales performance consultancy, 3 Red Folders, as she navigates lead generation, message to market and digs deep into sales process activities with her clients in the mid-tier sector as well as founding ‘Women Who Sell’, an initiative designed to bring more women up to speed in their sales success.

Book your Conference or Sales Kick Off Meeting today!
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