Sing along with me “It’s not about the money, money, money! We don’t need your money, money, money! We just wanna make the world dance, forget about the price tag…”

Or perhaps if you are more academic this might resonate “People  work for money, but they work even more for meaning in their lives” (Harvard Business Review)

and then again, the influential Marilyn Monroe might convince you “I don’t want to make money, I just want to be wonderful.”

It doesn’t matter what era it was sung, written or said – the  common denominator is PURPOSE!

People today are so crazy busy, technology has made life easier on one hand but the lines are blurred between personal and professional lives on the other, relationships are affected (I know because I mentor executives on business related issues and ultimately it flows in and out of relationship fallout) and stress levels are so incredibly high.

A sales manager called me the other day and said “Bernadette I am on my way into the office and am resigning – you are the only one I have told!” 17 years in the industry…”Blue skies”, he said, “blue skies beats the resources being taken from me and my sales team having to do more with less”

It’s not about the money! It’s about the purpose, the validation, the meaning of why we are doing what we are doing – and it doesn’t take much effort or cost to shift the focus.

Sales is not just about getting out there and doing the do.  It is more – it is about marrying what they need to do with who they need to become and sales managers are not trained in that.  If it is about the money for you then invest your discretionary spend here.

Be Bold, Brave and Brilliant

Bernadette McClelland is CEO of 3 Red Folders – a modern day saleswoman and keynote speaker on business growth, personal leadership and sales performance.

BIO: Business environments wanting to increase their revenue and profits, and differentiate themselves in a competitive market, ask for Bernadette McClelland because of her thought leadership on sales performance, her ideas on thinking beyond resilience and her fresh perspectives surrounding personal leadership skills — all designed to master the outcomes that matter.

Bernadette has proudly coached Harvard MBA students on their sales enablement curriculum, been the Master Asia Pacific coach for Anthony Robbins across twelve countries, authored five books on leadership and sales transformation, won a coveted Telstra award for Business Excellence, and continually shares her ideas around behaviour, the brain and business growth on stages in the UK, Europe, Thailand, India, NZ, Australia and North America.

Believing that sales performance is a leadership issue, you will also find her heading Melbourne’s human potential based sales performance consultancy, 3 Red Folders, as she navigates lead generation, message to market and digs deep into sales process activities with her clients in the mid-tier sector as well as founding ‘Women Who Sell’, an initiative designed to bring more women up to speed in their sales success.

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