Sing along with me “It’s not about the money, money, money! We don’t need your money, money, money! We just wanna make the world dance, forget about the price tag…”

Or perhaps if you are more academic this might resonate “People  work for money, but they work even more for meaning in their lives” (Harvard Business Review)

and then again, the influential Marilyn Monroe might convince you “I don’t want to make money, I just want to be wonderful.”

It doesn’t matter what era it was sung, written or said – the  common denominator is PURPOSE!

People today are so crazy busy, technology has made life easier on one hand but the lines are blurred between personal and professional lives on the other, relationships are affected (I know because I mentor executives on business related issues and ultimately it flows in and out of relationship fallout) and stress levels are so incredibly high.

A sales manager called me the other day and said “Bernadette I am on my way into the office and am resigning – you are the only one I have told!” 17 years in the industry…”Blue skies”, he said, “blue skies beats the resources being taken from me and my sales team having to do more with less”

It’s not about the money! It’s about the purpose, the validation, the meaning of why we are doing what we are doing – and it doesn’t take much effort or cost to shift the focus.

Sales is not just about getting out there and doing the do.  It is more – it is about marrying what they need to do with who they need to become and sales managers are not trained in that.  If it is about the money for you then invest your discretionary spend here.

Be Bold, Brave and Brilliant

Keynote Speaker - Bernadette McClelland - High Content Speaker on Beyond Resilience! For sales teams, leaders and businesses




Bernadette McClelland is a Keynote Speaker whose message for businesses, sales teams and associations is based on mastering 'absolute certainty in an environment of absolute uncertainty'.

Her signature keynote 'ABSOLUTE CERTAINTY - FINDING YOUR BRAVE' is ideal for those environments looking for fearless leadership, shorter sales cycles and higher performance.

Her business, 3 Red Folders is a sales force development company headquartered in Melbourne, Australia designed to create sales centric cultures through sales strategy, process and psychology.

She is an award winning speaker, coach and author having proudly coached Harvard MBA students on their sales enablement curriculum, been the Master Asia Pacific coach for Anthony Robbins across twelve countries, authored five books on leadership and sales transformation, won a coveted Telstra award for Business Excellence, recognised as one of the Top 35 Most Influential Women In Sales globally and continually shares her ideas around behaviour, the brain and business growth on stages in the UK, Europe, Thailand, India, NZ, Australia and North America.

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