Salespeople need PROVEN ways to connect, influence and close the deal

Finding and telling effective business stories in presentations, meetings, pitches, internal meetings and with partners changes everything.

Seven Stories - Mike Adams
Story Powered Sales - Anecdote

INVITATION ONLY EVENT

For B2B Sales Leaders and Business Owners

  • Connect and build trust through CONNECTION STORIES
  • Insight and empowerment – how to understand what’s really going on – STORY-LISTENING AND SENSEMAKING 
  • Explain the reason for change with CLARITY STORIES
  • Communicate business value using SUCCESS STORIES.
  • Overcome entrenched views and objections using INFLUENCE STORIES

WE HELP YOU BECOME A BETTER BUSINESS STORYTELLER SO YOU CAN EFFORTLESSLY SHARE REAL EXAMPLES (STORIES) TO MAKE YOUR POINT AND ELICIT KEY BUYER STORIES TO TAKE THE SALE DEEPER. THIS SKILL REQUIRES PRACTICE AND FEEDBACK AND MORE PRACTICE.

We will show you how to do even more than just storytelling. You will also learn about story-listening and story-triggering.

Story-listening is the art of getting your client to tell their story. Great for building rapport and trust.

Story-triggering involves doing something remarkable enough that people will then recount what happened. Essential for amplifying culture.

 

Gartner, IBM and Microsoft all said of Anecdote’s Story Powered Sales™: We love it!’

But what about your facilitator? Well, Hans Kohlmeyer, Head of Centre of Excellence, Nokia Global, wrote, ‘Bernadette is brilliant. Really a great teacher’ 

Story Powered Sales - Anecdote

RECENT AND CURRENT STORY POWERED SALES™ CLIENTS

Bernadette McClelland
Bernadette - Story Powered Selling

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