Why it should never have been called ‘The Challenger Sale’
Let me preface this post by saying I have generously highlighted a stack of passages in the book The Challenger Sale – Taking Control of The Sales Conversation [Matthew Dixon, Brent Adamson] because they resonated with the coach/mentor part of what I do. I have...3 Business Lessons Learnt Whilst Travelling Half The World!
3 Business Lessons Learnt Whilst Travelling Half The World! It’s a long one this week…. Each year for the past few years, I make my annual pilgrimage to the USA. I do it for two reasons – one is business where I combine working with corporate sales...You don’t have to be a ball breaker to be in sales
You don’t have to be a ball breaker to be in sales A couple of things happened on the way to the office this morning. #1 Thing – A female client, on reading The Challenger Sale book, told me she didn’t want to be perceived as a ball breaker by...Stop Giving Value
Stop Giving Value.. Marketing tells us to give value, give value, give value so that, in turn, we will be valued by others and ultimately become a force to reckon with. And it goes without saying that when that happens we will naturally be seen as invaluable to those...Join us in Atlanta, GA for another amazing sales conference - Outbound 2020
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Bernadette 🙂