by Bernadette McClelland | Jun 14, 2016 | Commercial Conversations, Sales Psychology, Think Different
He was on time but walked out of his office, shook my hand and checked his watch. ‘I’m so stressed’, he said. ‘I’ve got projects, deadlines and priorities coming out of the proverbial. I’m not bringing my A-Game, I know it and the last thing I want is for other people...
by Bernadette McClelland | May 24, 2013 | Sales Leadership, Sales Psychology
Kick Ass Message Kills Business So you are in the queue with a heap of other people in the queue. Ready to stand out. Your product is the same. The functionality is the same. The end result is probably the same. Your kick ass marketing message wins the day. Hooray!!...
by Bernadette McClelland | Feb 27, 2013 | Sales Leadership, Think Different
Are you a ‘more or less’ person? You may be better at doing a task than I am. However, I am not less than you. Let me explain… 27 years ago a little girl from a broken home never got to know her dad because he chose not to include her in his life....
by Bernadette McClelland | Feb 6, 2013 | Sales Leadership, Sales Psychology
Follow the crumbs We all remember the story of Hansel and Gretel and how the idea of leaving a trail of breadcrumbs would eventually allow them to find their way out of the forest. There are two pertinent messages that come out of this story: [list1] I have no idea...
by Bernadette McClelland | Jan 9, 2013 | Sales Leadership, Sales Psychology, Think Different
Are you BOLD or BORING? What is the one quality you think might shift your results this year – in ANY area? I think being BOLD would have to be one of those qualities. I guess I am lucky I was christened with this characteristic – Bernadette just happens...
