Personal Brand Archives - Bernadette McClelland

Why the Science of Our Decision Making Is Not Always Black and White

by | Personal Branding, Personal Success, Sales Leadership, Sales Psychology, Think Different, Winning Business, Women In B2B Sales

It was a very simple decision between two very simple choices – Do I choose the carrot cake or the friand? I chose neither, and it had nothing to do with calorie counting. In fact, I don’t actually know what it was that made me so uncertain. Whilst I wasn’t an anxiety...

#IWD2015 A Love Story, An Entrepreneurial Journey and A Grateful Legacy

by | Commercial Conversations, Conscious Selling, Personal Branding, Sales Leadership, Sales Psychology, Think Different

When I received an email from LinkedIn to ask me to write about a woman I admired for International Women’s Day 2015 ( #IWD2015 ), my mind went to the obvious women, the ones who have achieved greatness in a celebrity fashion. For me, Ita Buttrose from Australia...

How To Expand Your Identity And Experience Increased Results

by | Personal Branding, Sales Psychology

How far and fast we climb also depends on how we see ourselves and the labels we put on ourselves. Our identity! A study was done in 2009 on a sample of 60 salespeople from a Fortune 100 high technology firm responsible for managing multi-million dollar customer...