by Bernadette McClelland | Aug 19, 2018 | Personal Branding, Personal Success, Sales Leadership, Sales Psychology, Think Different, Winning Business, Women In B2B Sales
It was a very simple decision between two very simple choices – Do I choose the carrot cake or the friand? I chose neither, and it had nothing to do with calorie counting. In fact, I don’t actually know what it was that made me so uncertain. Whilst I wasn’t an anxiety...
by Bernadette McClelland | Jun 28, 2016 | Commercial Conversations, Conscious Selling, Personal Branding, Sales Leadership, Sales Psychology, Think Different
When I received an email from LinkedIn to ask me to write about a woman I admired for International Women’s Day 2015 ( #IWD2015 ), my mind went to the obvious women, the ones who have achieved greatness in a celebrity fashion. For me, Ita Buttrose from Australia...
by Bernadette McClelland | Jun 26, 2016 | Commercial Conversations, Personal Branding, Think Different
Twenty Seven years later…. He walked into the coffee lounge and didn’t look any different to how he looked all those years earlier. A few more laughter lines maybe, but still passionate about PR, business building and people. And what led us to this meeting and...
by Bernadette McClelland | Nov 11, 2015 | Conscious Selling, Sales Leadership, Think Different
OK! So, this topic could be construed as a little ambiguous ;), but let’s play anyway so please keep on reading to the end! I have just returned from a whirlwind business trip to the UK to roll out a program called ‘Think Like A Customer’. Whilst it was a pilot, it...
by Bernadette McClelland | Mar 30, 2015 | Personal Branding, Sales Psychology
How far and fast we climb also depends on how we see ourselves and the labels we put on ourselves. Our identity! A study was done in 2009 on a sample of 60 salespeople from a Fortune 100 high technology firm responsible for managing multi-million dollar customer...
