How Tension Trumps Pressure in a Sales Scenario
Ever read a book, wanted sex or turned up the music? In a novel or movie, there needs to be a central focus on emotional tension between the hero and the heroine that will keep you interested, keep you on the edge of your seat or have you personally invested. If it...
SPIN SELLING IS DEAD!
A bit of a provocative and disruptive statement that calls for an interesting conversation. Let’s consider for a moment all the statistics floating around about buyers, and the knowledge they now have at their finger-tips about potential products. Anywhere from...
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Bernadette π
