How Tension Trumps Pressure in a Sales Scenario
Ever read a book, wanted sex or turned up the music? In a novel or movie, there needs to be a central focus on emotional tension between the hero and the heroine that will keep you interested, keep you on the edge of your seat or have you personally invested. If it...
SPIN SELLING IS DEAD!
A bit of a provocative and disruptive statement that calls for an interesting conversation. Let’s consider for a moment all the statistics floating around about buyers, and the knowledge they now have at their finger-tips about potential products. Anywhere from...Never wing a sales approach call
Never wing a sales approach call I have been engaged to work with a sales guy in a coaching/mentoring role – someone who has the right sales DNA but has plateaued. One of the tasks I had him to before the day ended, was to advance at least one sale. In this...Kick Ass Message Kills Business
Kick Ass Message Kills Business So you are in the queue with a heap of other people in the queue. Ready to stand out. Your product is the same. The functionality is the same. The end result is probably the same. Your kick ass marketing message wins the day. Hooray!!...Join us in Atlanta, GA for another amazing sales conference - Outbound 2020
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“Structuring the call in such a way that you did is still used by the whole sales team 2 years later and it has proven to be successful in booking appointments” Dwayne Salisbury, The Omni Group
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Bernadette 🙂
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