by Bernadette McClelland | Jun 11, 2016 | Sales Psychology, Think Different, Winning Business
It was in June 1990, my daughter Danielle was only four years old, and I had decided to take time out from the day to day life in the fast lane of selling and get as far from the madding crowd as I could. Things just weren’t going well, deals were falling over...
by Bernadette McClelland | Jun 8, 2016 | Personal Branding, Sales Leadership, Sales Psychology
In the imitable words of the Skyhooks song: “If I did not have an ego I would not be here tonight If I did not have an ego I might not think that I was right If you did not have an ego you might not care the way you dressed If you did not have an ego you’d just...
by Bernadette McClelland | Apr 24, 2016 | Conscious Selling, Sales Leadership, Sales Psychology, Winning Business
Hang on, am I supposed to be this super successful, sales guru/expert/ authority who knows what she wants in the world, is a beacon of hope for salespeople and sales leaders and puts on a mask to show that she has it all covered? I might have toyed with the idea a...
by Bernadette McClelland | Apr 24, 2016 | Commercial Conversations, Conscious Selling, Sales Psychology, Winning Business
Ever read a book, wanted sex or turned up the music? In a novel or movie, there needs to be a central focus on emotional tension between the hero and the heroine that will keep you interested, keep you on the edge of your seat or have you personally invested. If it...
by Bernadette McClelland | Nov 11, 2015 | Commercial Conversations, Conscious Selling, Winning Business
We’ve read about it! We’ve heard about it! We’ve all noticed it out there… But the other day I actually witnessed it! I’m a huge fan of Shark Tank here in Australia and must admit, am enjoying the psychology behind the pitching and...
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