by Bernadette McClelland | Mar 25, 2018 | Commercial Conversations, Sales Leadership, Sales Psychology, Think Different
We’ve more than likely had people in our lives offer us advice or have given feedback that sticks in our mind. Possibly because it was repeated enough times that we had no choice but to remember it, or probably because there was an element of truth behind the...
by Bernadette McClelland | Mar 11, 2018 | Commercial Conversations, Conscious Selling, Sales Leadership, Sales Psychology, Think Different, Women In B2B Sales
(Punch it, Hurb Yo, I don’t think we should talk about this. Come on, why not? People might misunderstand what we’re tryin’ to say, you know? No, but that’s a part of life) So ,just like the lyrics from hip-hop group Salt-n-Pepa, what are...
by Bernadette McClelland | Jan 14, 2018 | Coaching, Conscious Selling, Personal Branding, Sales Leadership, Winning Business
We think it’s the company that sells the same as us, Or the paperwork we have to do, Or the meetings we have to run, Or the slackness of our admin team, Or the lack of urgency of our buyers. The real competition is ‘no change’. If we don’t move with times, Predict the...
by Bernadette McClelland | Mar 27, 2015 | Conscious Selling, Personal Branding, Winning Business
My belief is that any of the thousands of influencers, changemakers and authoritarians sharing their own content and IP on social media, are doing so to help other people. It is in our DNA and we get a buzz from doing so. We don’t mind pointing people in the right...
by Bernadette McClelland | Sep 9, 2014 | Sales Leadership, Sales Psychology, Think Different
I have lied… “I have no intention of telling you the truth Instead I’m going to tell you a story. This is a story about why marketers salespeople must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and...
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