by Bernadette McClelland | Personal Success, Sales Leadership, Sales Psychology, Think Different
Strategy is one of those words that, to a right brain creative like me, every now and then sends ‘this does not compute’ messages through the brain. Not dissimilar to a strategist hearing words such as ‘creativity’, I guess. With the definition of science being: ‘a...
by Bernadette McClelland | Commercial Conversations, Sales Leadership, Sales Psychology, Think Different
We’ve more than likely had people in our lives offer us advice or have given feedback that sticks in our mind. Possibly because it was repeated enough times that we had no choice but to remember it, or probably because there was an element of truth behind the...
by Bernadette McClelland | Coaching, Commercial Conversations, Sales Leadership, Think Different
The year was 1986. I had not long gone through a divorce that was quite harrowing and confusing. I was a single mum to a one year old baby girl and had also not long been given a sales trainee role under sufferance, instantly recognising deep down inside, that a huge...
by Bernadette McClelland | Commercial Conversations, Conscious Selling, Personal Branding, Sales Leadership, Sales Psychology, Think Different, Women In B2B Sales
If you want to get lucky in your sales career, then I seriously want you to meet someone. Jill Konrath. Many in the sales world know of Jill through her writings, the series of books she has written and her desire to help those around her. What many don’t know is the...
by Bernadette McClelland | Coaching, Conscious Selling, Personal Success, Sales Leadership, Winning Business
When does success not mean success? Ask any group of people or any individual to put their hand up if they want to be successful and you will hear it accompanied with a resounding ‘Hell, Yeah’. Ask that same group of people if they want to do what’s needed to...