by Bernadette McClelland | Dec 31, 2015 | Commercial Conversations, Conscious Selling, Think Different
Salespeople – It doesn’t worry me that your sales process is not perfect so long as you help me think differently, help me be better at what I do. Do that and you will be adding value to my role – anything else and you are like everyone else – boring, vanilla...
by Bernadette McClelland | Oct 2, 2014 | Sales Leadership
3 Business Lessons Learnt Whilst Travelling Half The World! It’s a long one this week…. Each year for the past few years, I make my annual pilgrimage to the USA. I do it for two reasons – one is business where I combine working with corporate sales...
by Bernadette McClelland | Sep 9, 2014 | Sales Leadership, Sales Psychology, Think Different
I have lied… “I have no intention of telling you the truth Instead I’m going to tell you a story. This is a story about why marketers salespeople must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and...
by Bernadette McClelland | Apr 17, 2014 | Think Different
I’m ‘Coming Out’ today… Well, in a non sexual way. Coming out also means declaring something that others don’t know about you and if we thought long and hard about it, I am sure all of us in both our personal and professional lives would...
by Bernadette McClelland | Mar 27, 2014 | Sales Leadership, Sales Psychology, Think Different
I had a client ask me about the importance of empathy last week, and before reeling off the standard answer, I gave it a little more thought and so would be keen to hear your views. It doesn’t matter where you go, you will find that one of the main qualities a...
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