by Bernadette McClelland | Sep 19, 2018 | Personal Branding, Sales Leadership, Think Different
As everyone was preparing for the Y2K bug to close down the world, I was closing up my files, picking up my bag and saying my goodbyes to a company I had called home for some 20 years. A time and place that was pre-mobile phones…yes, where yellow phone messages...
by Bernadette McClelland | Aug 14, 2016 | Commercial Conversations, Conscious Selling, Personal Branding, Sales Leadership, Sales Psychology
Sharing why the concept of Conscious Selling is so important for business growth moving forward is what led me to deliver my keynote, ‘Conscious Selling’ in London last week in The Top Sales World auditorium at the Sales Innovation Expo. Part of my...
by Bernadette McClelland | Jun 8, 2016 | Personal Branding, Sales Leadership, Sales Psychology
In the imitable words of the Skyhooks song: “If I did not have an ego I would not be here tonight If I did not have an ego I might not think that I was right If you did not have an ego you might not care the way you dressed If you did not have an ego you’d just...
by Bernadette McClelland | Apr 24, 2016 | Conscious Selling, Think Different, Winning Business
I’m 36,000 feet in the air as I write this and have just come off the back of a two day program on how to ‘Think Like a Customer’. It’s a Friday night, I’m tired and just want to kick back for a couple of hours and unwind with a glass of wine and read. Instead, I’m...
by Bernadette McClelland | Dec 8, 2015 | Conscious Selling, Sales Leadership, Sales Psychology
‘Every rose has its thorn Just like every night has its dawn Just like every cowboy sings his sad, sad song…’ The environment and profession of selling is a huge part of my life as anyone who knows me knows. It is a huge part of my mission and my...
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