The Importance of Evidence

The Importance of Evidence

Just as in a criminal case, evidence provides the facts as to whether someone is guilty or not, or whether something is true or not.
In our personal lives, evidence does exactly the same – provides the facts. It is, in its simplest form, information that supports or refutes a belief or a proposition.
So whether you are:

๐Ÿ˜ง doubting yourself as to whether you have the goods or not
๐Ÿ˜ง feeling uncertain about your skillset not being up to par
๐Ÿ˜ง second guessing your abilities for the job your are going for
๐Ÿ˜ง nervous about making any kind of investment
๐Ÿ˜ง feeling imposter syndrome over a high level contact you are about to meet
๐Ÿ˜ง uncertain about the future with all the job layoffs

Look For The Evidence

When faced with any kind of uncertainty the best thing you can do is look for the evidence as to when and where you’ve done the thing before.

And when you focus on that and find those examples, you can then make better informed decisions. That evidence is proof you’ve already done it and can do it again.

It becomes your reference point for success again in the future.

I shared a post on LinkedIn the other day about wanting to start my own live ‘show’. I have wanted to do one for a while (whether it be a podcast, LinkedIn Live or YouTube) and had tremendous success with my limited series ‘The StorySeller’ YouTube channel designed to launch my latest book, ‘Shift and Disrupt’. For some reason I began second guessing myself around doing a podcast marrying the themes of business growth and embracing uncertainty.

Until I Looked For the Evidence.

And there it was!

Twenty years earlier, long before podcasts became popular, my husband and I hosted a live radio show at the studio every Tuesday evening on HighlandsFM Radio in Victoria, Australia to support and market our local business. This show was also rebroadcast every Saturday morning across the region and was a huge success.

So rather than me succumbing to any fear or bias, being able to reflect on this reference point (aka evidence) opened my thinking up to ask for feedback on LinkedIn. The domino effect of that kickstarted a mindset of curiosity and research, which of course, always helps differentiate between mere speculation and well-grounded assumptions.

I would suggest, if you are uncertain about something and that uncertainty is impacting a significant life decision, do these four things:

๐Ÿ• Reflect on what is really worrying you.
๐Ÿ•‘ Evaluate where you have done something similar in the past.
๐Ÿ•’ Seek out the relevant information you’ll need moving forward vs relying on gut feelings or hearsay.
๐Ÿ•“ Take a punt and do the thing!

The World Economic Forum and Jobs of the Future Report tells us CRITICAL THINKING is one of the key skills you need, regardless of whether you are in a sales-related role or a sales leadership role. Being able to look for and embrace evidence, especially in the face of uncertainty, is the fastest way for you to practice those critical thinking skills, build momentum and achieve the results that matter the most.

Find The Evidence

and let me know how you go with whatever evidence you find.

And on that note,

I wish you ease, flow and business growth.


Whenever you're ready, here are four services I offer:

  1. Engage Me As Your Fractional Sales Meeting Facilitator: Revitalize and inject a new, dynamic energy into your sales meetings and have the team gain fresh go to market insights. Let’s Go! ๐Ÿ‘จ๐Ÿ‘ฉ๐Ÿ‘ง๐Ÿ‘ฆ
  2. Explore our Strategic Revenue Workshop for Sales Leaders and CEOs: Build out your own revenue generating playbook focussing on creating a predictable pipeline strategy all while guaranteeing execution and profitable outcomes. Build it so they WILL come! ๐Ÿ’ธ
  3. Discover Sales for Non-Salespeople: Not everyone who sells is a stereotypical salesperson yet the psychology behind professional selling skills are still necessary. Dive in now! ๐Ÿ’ญ
  4. Hire a Keynote Speaker – when you need the motivation and inspiration for your members or your team, yet you want relevant prescriptions on how to embrace uncertainty to achieve those results, then I’m your speaker. Let’s talk! ๐ŸŽค
Bernadette McClelland
Leaders hire me to get results within the sales function of their business. ๐Ÿ”‘ By engaging me as a speaker for their Sales Kick-Offs to inspire and shift thinking ๐Ÿ”‘ By engaging me in strategy deep dives and role clarity sessions to accelerate pipeline ๐Ÿ”‘ By engaging me as an executive and sales leadership coach to create change. Don’t forget to order your copy of “SHIFT and DISRUPT: Stop Selling Widgets. Start Selling Wisdom’.” written for the B2B sales profession and based on the elegant and relevant StorySelling (not just storytelling) Philosophy. Now on Amazon!

The Importance of Evidence

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