When times get tough as they no doubt will,
and we put so much stress on ourselves,
Then think of the people who matter the most
And for a moment put that stress on the shelf.

For it’s the ‘stuff’ that we think people worry about,
The cars, the toys and the shoes,
And making the numbers is part of the game
But not if it’s family you lose.

As we head into a new year and century, too
Let’s see if we can balance the scales
Where we work real hard, of course we will do,
But we focus on more than the sales.

We focus on people – what they want and they need
In the office and even online,
Whether it’s quality time, or words of praise
Just let’s not forget our personal lives.

So to finish up this note, and from my family to yours
Merry Christmas and a Happy New Year!
And I hope to catch up with you sometime soon
And help strengthen your sales career!!

Be Bold, Brave and Brilliant

Bernadette McClelland is CEO of 3 Red Folders - a modern day saleswoman and keynote speaker on business growth, personal leadership and sales performance.

BIO: Business environments wanting to increase their revenue and profits, and differentiate themselves in a competitive market, ask for Bernadette McClelland because of her thought leadership on sales performance, her ideas on thinking beyond resilience and her fresh perspectives surrounding personal leadership skills — all designed to master the outcomes that matter.

She has proudly coached Harvard MBA students on their sales enablement curriculum, been the Master Asia Pacific coach for Anthony Robbins across twelve countries, authored five books on leadership and sales transformation, won a coveted Telstra award for Business Excellence, and continually shares her ideas around behaviour, the brain and business growth on stages in the UK, Europe, Thailand, India, NZ, Australia and North America.

Believing that sales performance is a leadership issue, you will also find her heading Melbourne’s human potential based sales performance consultancy, 3 Red Folders, as she navigates lead generation, message to market and digs deep into sales process activities with her clients in the mid-tier sector. .

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