The Boss walks through the door, he steps onto the platform, he opens his mouth and words of wisdom, inspiration and life lessons spew forth, weaving us into the world of musical euphoria.

  • Cyndi Lauper sings about it,
  • The LGBT crowd wave their flags around it
  • And Bruce Springsteen will not sing because of it….

What is the theme?


This is not an article about the LGBT’s of the world  (what they do or don’t do in their own four walls is not our concern), this is not about Bruce Springsteen and his cancelled concert (even though he is THE BOSS for a particular reason, showing up with such high energy and a regard for helping others) – this is about something MORE important.

This is about how YOU show up to your family, your colleagues, your clients and the fans in your world.

It’s also about how you don’t show up which can sometimes speak louder, as Bruce Springsteen’s recent note to his fans demonstrates.

What Happened When The Boss Showed His True Colours

It’s about taking a stand for something you believe in.

It’s about learning to say ‘no’ when part of you wants to say that little word and the other part worries about what others think.

It’s about having the courage to be the first

It’s about being resilient enough to cop the flack

It’s about digging deep to stay the distance

It’s about having an intention that is right and knowing it will come full circle.

Your true colours, your authenticity, your realness is more than enough.

  • Whether you are a leader without enough courage yet to hold your people accountable – those that keep making excuses week after week?
  • Whether you are a business owner without enough conviction yet to say no to those costly customers  who say ‘Jump’ and you say ‘How High?’
  • Whether you are a salesperson who does not have enough certainty yet to push back when buyers give you the run around or speak up to bring business value to the table?

It’s OK to ask the tough questions, speak your truth, and own your value.

In the words of the one and only BOSS whose message to the world is bigger than his music:

You and me we were the pretenders We let it all slip away In the end what you don’t surrender Well the world just strips away

On that musical note and in the spirit of bringing to life the lyrics of  ‘The Human Touch’ to business:- sing your own song, fly your own flag and proudly share your own message.

Be Bold, Brave and Brilliant

The Science of Strategy - What Steve Jobs and I Have in Common

Bernadette McClelland is CEO of 3 Red Folders – a modern day saleswoman and keynote speaker on business growth, personal leadership and sales performance.

BIO: Business environments wanting to increase their revenue and profits, and differentiate themselves in a competitive market, ask for Bernadette McClelland because of her thought leadership on sales performance, her ideas on thinking beyond resilience and her fresh perspectives surrounding personal leadership skills — all designed to master the outcomes that matter.

Bernadette has proudly coached Harvard MBA students on their sales enablement curriculum, been the Master Asia Pacific coach for Anthony Robbins across twelve countries, authored five books on leadership and sales transformation, won a coveted Telstra award for Business Excellence, and continually shares her ideas around behaviour, the brain and business growth on stages in the UK, Europe, Thailand, India, NZ, Australia and North America.

Believing that sales performance is a leadership issue, you will also find her heading Melbourne’s human potential based sales performance consultancy, 3 Red Folders, as she navigates lead generation, message to market and digs deep into sales process activities with her clients in the mid-tier sector as well as founding ‘Women Who Sell’, an initiative designed to bring more women up to speed in their sales success.

Book your Conference or Sales Kick Off Meeting today!

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Bernadette McClelland Call Me NOW